Social Media Management: Video Marketing Trend 2023

 

Social Media Management: Video Marketing Trend 2023

It's no surprise that video marketing trends are changing.


While it may not be shocking, it is nevertheless crucial to understand how the sector evolves. As we approach 2023, it is vital to consider social media platform modifications, new customer behaviors, and other industry developments.


Let's look at some significant social media marketing trends regarding video for 2023.

Is video marketing still relevant in 2023?

In a nutshell, yes! Video marketing is vital for organizations all over the world for a plethora of reasons, and trends in video marketing are critical in developing relevant content.


According to the Content Marketing Institute's 2022 Content Marketing and Visual Storytelling Survey, 73% of marketers believe video is more important this year than last. Video content will become significantly more important throughout 2023 as more social platforms offer new video capabilities and focus on video-first algorithms.


1. Social media is dominated by user-generated video:

User-generated content is a major video trend on social media (UGC).

UGC (or videos that appear to be UGC) involves genuine consumers of your product discussing it and the positive benefits it has had on their life. These films might be a testimonial or a demonstration of your product in its natural environment, for example. Consumers associate UGC with authenticity, which helps it break through the apparently unending digital noise.


With the popularity of TikTok videos and comparable features on other platforms, original material is essential for interacting with your audience. According to a Stackla research, customers are 2.4x more likely to find UGC authentic than sponsored material, so keep this in mind when developing your 2023 tactics.


How important is brand authenticity? According to the same Stackla survey, 90% of customers feel authenticity is a key component in deciding which companies to support.

2. Online communities will expand and diversify.

As individuals throughout the world gradually recover from the epidemic, digital communities will thrive because of the human aspect they give in our online settings.


With these rapidly growing communities, businesses must ensure that their video content feels natural and speaks in the vernacular of each platform. One method is to gain a head start on developing trends and debates.


Producing on-trend content helps your business to get ingrained in social groups. Furthermore, these communities help you to more effectively engage with your audience and maximize your next social media video marketing material.


3. Audiences Will Use Several Platforms:


Channel diversity is one of the most important video marketing trends to watch. Because consumers are dispersed throughout the new social environment, marketers must diversify their platform mix to reach them wherever they congregate.


Because each social channel has a distinct audience mix and targeting benefits, posting across many channels will be critical to increasing, converting, and maintaining your whole audience. If you want to stay engaged in the online conversations your audiences are having, your brand must have a strong presence on every platform where they are.


Platforms with different audiences, such as TikTok, Snapchat, and Pinterest, provide advertisers an affordable growth potential. As we can see, people of all ages are increasingly joining social networks that were formerly dominated by younger generations of customers.

4. Targeting Audiences Will Change:

As we strive to stay up with video marketing trends, we'll also need to keep up with data privacy rules as they grow. Even on social media, audience targeting is going to get increasingly difficult.


These shifts are taking place at a time when social media has never been more flooded with users and video content, posing new difficulties for marketers.


But don't get too worked up! Social media networks are a world of verified users with enhanced audience targeting capabilities, and chances to deliver audience-specific social content still exist.


With less analytical data to guide your social media video marketing efforts, your creative must now appeal to a far larger audience. Examine your entire social media video marketing plan and invest in a unique material that strengthens your company's identity and creates a trademark experience that your customers can identify with the brand.


5. eCommerce + Social Media Equals Social Commerce


eCommerce growth accelerated by more than two years in 2020, solidifying eCommerce as the preferred purchasing experience of the twenty-first century.


Throughout 2023, every major social platform will continue to invest in providing more effective and interesting social retail experiences to support users' shifting lifestyles. This means you'll have additional opportunity to create lower-funnel video content tailored to each channel.


For example, after introducing its initial retail elements, TikTok has continued to improve and add additional services, such as shoppable advertisements and livestream shopping videos.


6. Additional Educational and Informative Videos


You can learn more about almost anything by watching a YouTube or TikTok video. This is why educational videos are expected to be one of the top video marketing trends in 2023.


According to one survey of TikTok users in the United States and the United Kingdom, 24% of respondents expressly use the platform to learn how to perform new things. Furthermore, Think With Google said that "how to" is one of YouTube's most popular categories, providing your company with a large potential to share instructional video material with those who want to learn more.


Educational material allows you to provide your readers with the stuff they desire while also advertising your business and products in a friendly, informative manner. Furthermore, customers will appreciate that you took the time to learn about them and what kind of content they prefer.


7. The Emergence of Interactive AR Content


Prepare for novel content formats, such as interactive augmented reality!


Keep a watch on AR as it progresses through 2023. At the moment, the feature appears to be a digitally immersive experience, best exemplified by the filters and lenses seen on Instagram, Snapchat, and TikTok. This material is especially vital if your company caters to younger people that are keen to experiment with new technology.


Explore inventive methods to connect with your audience as more interactive AR tools become accessible and comparable social media video trends arise.


8. Virtual events are becoming increasingly popular


Don't expect to stop receiving LinkedIn invites anytime soon! The popularity of virtual events is growing in tandem with the expansion of digital communities.


According to Statista, 40% of worldwide marketing events will be held virtually in 2022, up from 35% in 2020. Even though we may now meet in person, virtual gatherings continue to thrive – and for good reason! Participants can attend virtual events that they would not have been able to attend in person. Furthermore, staying digital often allows people to save time and money.

9. More Influencers and Brands Will Collaborate

While influencer marketing is evolving with the rest of the business, it is not going away anytime soon.


According to Deloitte research, 70% of US respondents follow at least one influencer, and 33% claim influencers affect their purchase decisions. Furthermore, Statista found that endorsements from trustworthy influencers were the most successful ad kind on social media for more than a quarter of 16-34 respondents (27.6%).


As more firms see the potential benefits of video marketing with influencers, social media viewers may expect to see more (perhaps longer and more sophisticated) collaborations.


10. Connected TV Advertising Will Proliferate

Marketers will continue to move their ad spending to match the moment as Connected TV (CTV) grows. Many marketing teams are planning to include CTV in their 2023 strategy (if they haven't already).


CTV can get your brand in front of the biggest screen in the house, but in a fresh way. CTV advertising, as opposed to linear television, can enable your company to leverage television advertising as a performance platform, comparable to social media and search advertising.


Produce Scalable Trending Social Media Videos


It's time to bring these ideas to life in your video marketing plan for 2023, with a little help from QuickFrame by MNTN.


The QuickFrame video production platform links you with Creators and production teams who are ready to provide high-performing video tailored for any channel, audience, and campaign, regardless of which trends you wish to participate in. Furthermore, it is always supported by proprietary performance statistics to ensure that your ad stands out from the crowd and connects you with your target demographic. To get started, contact us now!


Final Thoughts on Video Marketing Trends


These video marketing trends will continue to change and new ones will emerge until 2023. While it is crucial to keep our strategy and goals in mind throughout the year, it is also critical to retain flexibility when key characteristics evolve and new trends arise.


To keep up with the current social media video trends in our ever-changing digital world, be careful in getting up to speed on what's popular — and what's not — online.


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